Thinking
Depth over volume.
Substance over noise.
Long-form thinking on fractional consulting - market dynamics, positioning, pipeline, pricing, and the commercial strategy that separates operators who grow from those who stall. Written from 15 years inside the market, not outside it.
Fractional CFO: Should You Position as One?
Written for the finance leader deciding whether to go fractional, not for the company hiring one. What the title actually buys you, what the work pays, who buys it, and the trap that catches most people in their first year.
Read the article →
IR35 and Fractional Consulting: How the Rules Built This Market
IR35 was inert for seventeen years, then the risk moved to the client and the contract market broke. What that did, and why fractional work grew out of it.
Read the article →
Sole Trader or Limited Company: How to Set Up a Fractional Practice
The liability argument, the credibility argument, why the tax comparison is narrower than people think, and what to expect from an accountant.
Read the article → What a Fractional Engagement Contract Actually Looks Like
Offer, proposal and contract are three different documents. Why the contract should be two rather than one, what belongs in each, and the three lines that let you reprice.
Read the article → Invoicing and Payment Terms for Fractional Consultants
Thirty-day terms, what happens on day forty, why the biggest clients are the slowest payers, and the three payment structures a practice actually runs on.
Read the article →
Professional Indemnity Insurance for Fractional Consultants
What clients ask for, what the cover actually does, when to put it in place, and why good consultants lose signed work at the due diligence stage without it.
Read the article → Delivering a Fractional Engagement: How Many Clients, and What the Work Actually Is
Three is comfortable, five is the ceiling. The three loads an engagement can carry, and the discipline that decides whether three is sustainable.
Read the article → Why Fractional Practices Stall: What 295 Operators Had Already Tried
Twenty months of recorded conversations with experienced operators building fractional practices, read in full and coded blind. What they had tried, and what it produced.
Read the article →
How to Build a Fractional Practice: The Sequence That Works
ICP, offer, profile, pipeline, price. The order matters more than the effort, and building them out of sequence is why capable operators stall for a year.
Read the article →
How to Choose a Fractional Consulting Coach in the UK
What to look for in a fractional coach in the UK - credentials, methodology, proof of results, and the questions worth asking before you commit to any programme.
Read the article →
What a Fractional Consulting Product Actually Is
Most fractional consultants have a list of services, not a product. Here is what a fractional product actually is and why it matters commercially.
Read the article →
Is Fractional Consulting Saturated?
The fractional consulting market looks crowded. But saturation is not evenly distributed. Here is what is actually happening - and why the answer depends entirely on what kind of fractional consultant you are.
Read the article → How to Position Yourself as a Fractional Consultant Without Sounding Like Everyone Else
Most fractional consultants describe themselves in a way that makes them invisible. How to build positioning that creates recognition, not confusion.
Read the article → Why Getting Your Foundations Wrong Is Worse Than Having None at All
Get your ICP, product, or profile wrong and you have a problem that compounds quietly. Why wrong foundations cost more than no foundations at all.
Read the article →
Fractional vs Contracting: The Distinction Most Operators Miss
Most people who call themselves fractional consultants are structurally contractors. The distinction determines your pricing, your client relationships, and whether your income is stable or volatile.
Read the article →
LinkedIn for Fractional Consultants: Profile, Content and Pipeline
How to use LinkedIn as a commercial asset rather than a personal brand exercise - profile positioning, content that produces conversations, and the engagement habits that matter.
Read the article →
Fractional Consulting Rates: How to Price Your Services in 2026
What fractional consultants actually charge, why most undercharge, and how to move from day rates to retainer pricing that reflects the strategic value you deliver.
Read the article →
How Fractional Consultants Get Clients Without Cold Outreach
Referrals, cold outreach, and paid ads all have the same flaw. The relationship-first pipeline model and the weekly cadence that makes it work.
Read the article →
How to Define Your ICP as a Fractional Consultant
Every pipeline problem traces back to an imprecise ICP. The five-dimension definition process that actually changes what you say, who you approach, and how your conversations convert.
Read the article →
What Is Fractional Consulting? The Complete Guide for 2026
Fractional consulting explained clearly - what it is, how it works, who it is for, and how to judge whether it is the right move. Based on fifteen years of practice.
Read the article →No articles in this category yet. More coming soon.