Weekly newsletter
Fractionally
Thinking.
A no-fluff newsletter on building, running, and scaling a fractional consulting business. One email every Friday. Practical. Proven. No nonsense.
One email. One topic.
Always actionable.
Not 10 things to think about. One thing to do. Read on Friday, apply the same day.
Practical growth strategies
Strategies you can read on Friday and apply the same day. The kind of thinking that moves pipeline, not just fills inboxes.
Positioning and ICP insights
The positioning decisions that actually win clients at senior level. How experienced operators sharpen their message and create conversations with the right buyers.
Tools, templates and systems
The frameworks and templates that save hours of building from scratch. Outreach structures, diagnostic formats, offer templates. Things you can use, not just read.
Stories from the field
Real situations from real operators. What worked, what didn't, and what the pattern means for your own practice. Built from coaching 150+ fractional consultants.
1,200+
Fractional consultants read it every Friday.
Senior operators across CFO, CMO, CTO, COO, and CHRO functions. Quietly building practices that don't depend on referrals.
Who reads it
Experienced operators.
Not beginners.
Fractionally Thinking is written for people who have done the work. Senior professionals who have left corporate or are building toward it. Fractional consultants who are serious about building a practice that doesn't depend on referrals and luck.
- Fractional CFOs, CMOs, CTOs, COOs, and CHROs
- Senior professionals transitioning from corporate to fractional
- Consultants who want to move from referral dependency to deliberate pipeline
- Operators who think carefully about their commercial positioning
A few of the readers. Tap a face to read their story.
Written by Dan Gwalter
15 years of doing it.
One email every Friday.
Dan Gwalter is a former technology executive who went independent in 2011. He has built his entire consulting and coaching practice without ads, cold outreach, or pitch campaigns, using the relationship-first model he now teaches inside the Fractional Formula.
Every edition of Fractionally Thinking comes directly from that practice. The observations he makes coaching 150+ fractional consultants. The patterns he sees in what works and what doesn't. Written once a week, every week, because the thinking compounds.
More about Dan →Most newsletters tell you
what to think.
This one tells you
what to do.
One email every Friday
No fluff. No spam.
No pitch.
Join 1,200+ fractional consultants who read it every week.