The Fractional Formula · inside the Sprint

Stop waiting for the network.
Install a pipeline.

This is the whole Sprint, module by module: what each one installs in your business, what it asks of you, and what I build for you. You will see the depth. The method itself I teach you live, and coach you through.

See every module Talk to me
8modules, each taught live by me
50buyers found for you
4Blueprint chapters, written by me
15masterclasses on top
What it installs

By the end you have a business that finds its own clients. Here is what that is made of.

01

A buyer you can name

Your ideal client in their own words, tested on real people, written up as a 20 to 25 page chapter.

02

A way in a stranger can buy

One named, fixed-price first offer, so people can buy from you before they fully trust you.

03

A profile that passes the check

Rebuilt, live, and scored out of 100 against the check a referred buyer runs before they call.

04

The right few hundred people

A network aimed at your buyers and peers, growing by ten a day, on purpose.

05

Conversations with a next step

Everyone you know and everyone who signals, each with an action and a day.

06

Content that starts conversations

Two or three posts a week, a one-page strategy, and your first week scored post by post.

Proof, before the detail

A fractional CTO in a flat market. Here is what happened.

Ryan came to me after a successful interim engagement, struggling to land the next one in a subdued tech market.

  1. Week 1A first lead, from one post.

    They did not like it or comment. They connected, and asked for a discovery call the same day.

  2. Week 6A high-value client, signed.

    His services clarified, his positioning sharpened, and me alongside him the whole way.

  3. SinceSix months with a private equity fund.

    Thirty minutes after he published an article on leading change, a message arrived: "Let's chat."

The unlimited 1-2-1 time alone is worth double the cost.Ryan, fractional and interim CTO
Week 2Two clients signed, with no day rateMiguel
Week 3A major increase in prospective clientsNick
Week 4"The before and after is stark"Daniel
Month 4A first fractional placement, securedJo
The route

Eight modules. Each one builds on the last.

I teach every module myself, live, then coach you through the work it leaves you with. Two to three hours a week. Most people clear a module in four or five hours. One to one, there is no timetable: you set the pace and nothing is lost if you go quiet for a week.

01I teach it, liveOne session per module, presented by me
02You do the workWith the Field Guide and the Library
03I coach you through itUnlimited one to one, from day one
04I write it up for youYour Blueprint chapters and benchmarks
Every module

What happens, what you do, what I do for you.

Where the method sits. I teach it to you, live.
Module 030 MIN, LIVE WITH ME · 9 WORKING PAGES

The map and the numbers

The lawReferrals hide the stranger problem.

Before I teach you anything, I map your career and work out your number. Your ideal client comes out of what has actually happened, so the evidence has to be on the page first. Most of the legwork here is mine.

What I do
  • Bring your CV onto the platform, in your words
  • Bring in every role from your LinkedIn experience
  • Build your career mind map from both, and from our calls
  • Check your numbers and write you a letter
What you do about 75 min
  • Upload your CV, as it is5 min
  • Confirm your LinkedIn link1 min
  • Write down 30 names you already know30 min
  • Work out your floor and your baseline40 min
Your career mind map. Every role, who you answered to, what you achieved, what you enjoyed and what wore you down.
Your floor and four baseline numbers, so you can see movement from week one.
Blueprint Chapter 0: my letter to you, 400 to 600 words, written from what you told me.
King of the hill, 2014
Where this ends
3 calculators9 page Field GuideOpen from day one
Module 0: a career mind map of roles, achievements, what was enjoyed and what was notYour career, one mapEvery win, with its numberWhat wore you down
Module 0: your career mind map. I build it from your CV, your LinkedIn and our calls.
Module 11 HOUR, LIVE WITH ME · 14 WORKING PAGES

Who you serve

The lawTheir words, not yours.

Your ideal client, in their words, tested on real people, and the first 50 found for you. If this is wrong, everything after it is wrong: your profile, your outreach, your content and your offer all point here. It is the hardest module in the Sprint, and it is taught as though it is.

What I do
  • Test your draft with you: the evidence, the language, the urgency
  • Write version 2 from your draft, your buyers' words and my research
  • Research and write Chapter 1 of your Blueprint
  • Find 40 to 50 people who match it
What you do about 4 hours
  • Your first draft, within four days60 min
  • Five market conversations, within 14 days5 × 30 min
  • Check version 2 with me30 min
Your ideal client document, one per buyer, with the one you market to first.
Blueprint Chapter 1, 20 to 25 pages. At least 8 verbatim buyer quotes, 7 urgency triggers and 7 named competitors.
A one-line ICP a peer would say to a peer at a conference.
The CEO who never said it
A label is not a client
Perfect is a great hiding place
What I change in version 2
Module 1 on the platform: version 2 of the ideal client written by Dan, version 1 by the clientVersion 2, written by meVersion 1, yours
Your ideal client: version 1 is yours, version 2 is mine, written from your draft, your map and your research calls.
End of Module 1 · market validation

Then I find 40 to 50 real people who match your ICP.

An ICP is a hypothesis until real buyers respond to it. So I put it in front of the people it describes. I screen hundreds of senior people against your Chapter 1, and only those active on LinkedIn in the last 30 days make the list, because they are the ones who will see your message.

900
screened
175
active in the last 30 days
50
on your list
Firstname Surname · Chief Executive · Company nameFit 5 of 5
Why themSize, sector and the trigger, in your ICP's words. New in role four months ago.
Last activeWhat they posted or commented on, and when
First noteA connection note in your voice, under 200 characters
NextSend the request. Ten a day, strongest first, about 15 minutes.
People: ten due today, each graded for fit with a next actionGraded for fitYour 30 minutes
Your list, graded for fit, ten due today, strongest first.
One person opened: fit 5 of 5 with the reason, when they were last active, and the note to sendWhy they fitYour first note, ready
One person opened: why they fit, what they posted this week, and your first note, ready to copy.

What they say back goes into version 2 of your ICP, which is the document the rest of the Sprint is built on.

12 Library tools14 page Field Guide
Module 21 HOUR, LIVE WITH ME · 11 WORKING PAGES

What you sell

The lawClients buy certainty.

One named, fixed-price way in, so a stranger can buy before they fully trust you. The big retained engagement is the last thing a stranger buys, not the first.

What I do
  • Read your offer and your call before you use them
  • Write Chapter 2: your product stack, modelled
What you do 2 hr 15 min
  • Name and price your first offer45 min
  • Write its one-page outline60 min
  • Script your first call30 min
Your first offer: one fixed fee, named for the moment your buyer is in.
Blueprint Chapter 2, The Product Stack. Every tier specified, revenue modelled at 3, 12 and 24 months, and your capacity ceiling.
An airport lounge in Dublin
The big offer fails slowly
11 Library tools3 calculators11 page Field Guide
Module 31 HOUR, LIVE WITH ME · 12 WORKING PAGES

Where they check you

The lawYour profile is the gate, not the destination.

A profile that passes the check a referred buyer runs before they call, scored out of 100. Nobody buys from a profile. Plenty decide not to speak to you because of one.

What I do
  • Review your draft with you
  • Score your live profile: the Authority Benchmark
What you do about 2 hours
  • Draft your new profile90 min
  • Upload it30 min
  • Two profile numbers, every Friday5 min
Your profile, rebuilt and live.
The Authority Benchmark: 13 sections scored, out of 100, with the evidence for every mark.
Nobody visits a profile for no reason
Taken by an eight-year-old on an iPhone
11 Library tools12 page Field Guide
An Authority Benchmark: the score today, where twelve changes take it, and the time those changes takeToday's scoreAfter twelve changes
Your Authority Benchmark: 61.4% today, about 94% after twelve changes, 240 minutes of work, in the order to make them.
Module 41 HOUR, LIVE WITH ME · 19 WORKING PAGES

Your network

The lawYour network is the soil.

The right few hundred people in your network, and a routine that adds ten a day. Content and outreach are worthless if the wrong people see them.

What I do
  • Check your network audit
  • Write your plan: who to add, and how many of each
What you do then 15 min a day
  • Set up your searches and feedsonce
  • Run the guided audit of who you havein tranches
  • The network block, every weekday15 min
A network audit and plan, aimed at the right 300 to 500 people.
The daily ten, tracked, and the first block of your Daily 45.
2014, the portfolio collapse
Borrowing a bigger room
9 Library tools19 page Field Guide, the largest
Module 51 HOUR, LIVE WITH ME · 16 WORKING PAGES

Conversations

The lawRelationships, not sales.

Everyone you know, and everyone who signals, with a next action and a day. First clients come from people who already know you, almost never from a pitch. In ten years I have closed two deals purely by direct message.

What I do
  • Review your warm list
  • Give every row its next action and its date
What you do then 20 min a day
  • Fill your warm listonce
  • The conversation block, every weekday20 min
Your warm list on the platform, every conversation with its next action.
Your results, week by week: reached, talking, calls, proposals.
If they took the action, you are not interrupting
No means not now
9 Library toolsThe longest session
People on a phone: your 30 minutes, ten due today
Today's people, on your phone. Open each one, what to say is there, one tap when it is sent.
Module 61 HOUR, LIVE WITH ME · 14 WORKING PAGES

Content

The lawContent is the shop window. Nobody buys through the glass.

Two or three posts a week that start conversations, and your first week benchmarked post by post. Content is credibility, not conversion. It takes me less than two hours a week to create seven pieces.

What I do
  • Write your content strategy
  • Score your first week against what LinkedIn rewards and punishes
What you do then 10 min a day
  • Draft your first week of postsonce
  • One writing block a week90 min
  • The content block, every weekday10 min
Your content strategy, on one page.
A content benchmark of your first week, and a Friday routine that turns engagers into conversations.
Seven posts a day, zero pounds
One post, line by line
12 Library tools14 page Field Guide
Module 730 MIN, LIVE WITH ME · 7 WORKING PAGES

Pulling it all together

The lawWhen they ask for a proposal, they have already bought.

Signed off as installed, on evidence, with your next 90 days written. Success can never be an accident.

What I do
  • Write the closing chapter: your business strategy
  • Sign you off as Installed, on evidence
  • Run your 90 day check
What you do about 60 min
  • Draft your 90 day plan and your week60 min
  • Book the 90 day check2 min
The closing chapter: one anchor goal, three focus projects, weekly measures and your 30, 60 and 90 day reviews.
Installed, awarded on four pieces of evidence, not on attendance.
The proposal, presented
Never a discount
6 Library tools7 page Field Guide
Home: the closing session is next, and Chapter 1 is waiting for sign offAlways one next moveWaiting for your sign off
Home: always one next move, and everything waiting on you.
What it becomes

The Daily 45. Your pipeline, as a habit.

Modules 4, 5 and 6 each add one block. By the end, finding clients is 45 minutes every weekday, not something you do when work dries up.

15Network
20Conversations
10Content
Plus, once a week: a 90 minute writing blockand a 20 minute Friday scoreboard
Written for you, by me

The Demand Blueprint

A branded operating model for your business, built with you as the Sprint runs and written by me. Who you serve, what you sell, how you are positioned, who to reach and what to say. It ends on a challenge, not a summary.

00
A letter to youFrom what you told me on our first call
Module 0
01
Your ideal client20 to 25 pages, research first
Module 1
02
Your product stackModelled at 3, 12 and 24 months
Module 2
03
Your business strategyYour next 90 days, in your numbers
Module 7

Alongside it: the Authority Benchmark, your network plan, your warm list and your content strategy.

Blueprint Chapter 1, The ICP: the buyer in one paragraph, and the contents of every sectionOne buyer, one paragraphEvery section, researched
Chapter 1 on the platform: written for your buyer, every section down the side.
Where it all lives

One platform. Everything in one place, for life.

Every module, every tool, everything I write for you, your people and your numbers. No logins scattered across five apps.

Home: the next move and what is waiting
Home. Your next move, and everything waiting on you.
Your work: the mind map, CV and LinkedIn experience, each brought in by DanBrought in by me
Your work, by module. What I write sits beside what you write.
Book a session: three lengths with Dan
Time with me: 15, 30 or 60 minutes, straight into my diary.
Home on a phone
On your phone, too.

Screens shown with an example client.

The Library

Not an AI stack. My method, between sessions.

Every tool in the Library is one piece of a module, built to do one job on your business. It starts from what is already on your platform: your mind map, your ideal client, your calls. It asks you questions before it writes a word. What it produces is saved into your work, next to everything I write for you.

01Reads your recordsYour map, your ideal client, your calls
02Asks before it writesYour answers, not its guesses
03Writes one finished thingA verdict, a model, a plan
04Saves it to your workWhere I see it too
A Library tool: what you get back, and the record it reads from your workWhat comes backReads your own ICP
A Module 1 tool: it says what comes back, and it reads your current ideal client record from your work.
Module 1

Pressure-test my ICP

You get: a part by part verdict on your ideal client, the faults found or cleared, and whether you have a category or a position.

Module 2

Build my revenue model

You get: your revenue at months three, six and twelve from your own prices, set against your capacity ceiling, every assumption named.

Module 5

Sort today's signals

You get: today's people in the order to work them, who waits until later in the week, and what each first message is about, cut to the time you have.

Module 7

Write my 90-day plan

You get: one page: one anchor goal with a number, three projects with a weekly measure each, what you stop doing, and your review dates.

Prompts, templates, calculators and trackers, filed by module and by the job they do: finding clients, winning the work, running the business.

The Field Guide

102 working pages. Not lecture notes.

One PDF per module: every working page from the session. The pages you work from tomorrow morning. The masterclasses add 144 more.

9
14
11
12
19
16
14
7
M0M1M2M3M4M5M6M7
When the moment comes

Fifteen masterclasses. Taught by me, when you need them.

Taken when you need them, not in a queue. About 45 minutes each, each with its own Field Guide. New ones arrive at no cost.

01The shop front
02Pricing beyond the day rate
03Retainers and high ticket
04Referrals, introducers and partners
05Case studies and testimonials
06The lead engine, built with me
07Getting paid
08The paperwork
09The shape of your week
10Going it alone
11AI in your practice
12Hard conversations
13Rooms and stages
14Articles and newsletters
15Proposals, presented
Me, alongside you

Unlimited one-to-one time. From day one, for life.

Book me directly

15, 30 or 60 minutes, straight into my diary from the platform. Two hours a week works. Two hours a week and a call with me works quicker.

I keep going

Commit and do the work, and if you are not closing clients I keep working with you until you are. I am your business partner until you do not need one.

It keeps growing

New modules, masterclasses and tools arrive on your platform at no cost. Your access does not run out.

In their words
Three years later, I'm still independent, and Dan is still in my corner.Ryan, fractional and interim CTO
I've had a brilliant blueprint out of my work with Dan. Everything is tailored to me and my business.Michelle
Even a single won contract and Dan's course pays for itself 10X.Daniel

The network will not come round on its own.
Build the pipeline.

Talk to me

Dan