What clients say
The work speaks.
Here is how they describe it.
Fractional consultants at every stage — transitioning from corporate, already consulting, or scaling from referrals to retained. Real outcomes, named people, specific results.
Standout outcomes
The numbers people
come back to.
The full picture
From every stage
of the journey.
"The programme fundamentally shifted my confidence from theoretical to earned. I didn't just feel more confident about fractional work — I now have a clear mental model for how to position myself, scope engagements, price my value, and lead conversations with authority. The structure removed ambiguity, and that clarity translated directly into confidence when speaking to prospects and peers. Being guided by Dan was a standout part of the experience. The guidance was practical, direct, and grounded in real-world execution — not generic advice. Dan has a way of cutting through noise quickly, challenging assumptions, and reframing problems so they become actionable. It felt less like a course and more like having an experienced operator in the room, pressure-testing thinking and accelerating decision-making."
"Working with Dan through the Fractional Formula has been the best coaching experience I've ever had. Where other coaches can feel dismissive or guard their time once you've signed up, Dan is the complete opposite. He shows up for you consistently and genuinely. Whether it's in 1:1 sessions, over email, or in Slack, Dan is always available with honest, thoughtful, and constructive feedback. He doesn't just critique your work, he rolls up his sleeves and helps you improve your drafts, often elevating them far beyond what you could have created alone."
"What really stood out for me was Dan's ability to read between the lines and reframe situations in a way that brought instant clarity and direction. Not theory for the sake of it, but perspective that genuinely changes how you think and make decisions. Installing and running the Fractional OS helped me put structure around parts of the business that previously relied too heavily on instinct. Most importantly, it felt like having a business partner in my corner."
"Dan cuts straight through the noise. It really is NO nonsense. I've put in the time, done my homework, got results. After week 2, I happened to be in negotiations with 2 clients, and I implemented the tips Dan gave me. Both clients signed, no hourly/day rate, great kick off to the relationship. If you're systematic, want a framework and a long term solution for your fractional business, Dan is the guy."
"There are a lot of pitfalls in transitioning from the corporate hamster wheel to fractional and one of them is falling onto the contracting hamster wheel. FF gives clear education and guidance on what fractional is and is not and how to avoid many pitfalls. In a market of emerging fractional support mechanisms, only Dan's Fractional Formula aligned to what I actually want to become. I highly recommend to anyone committed to making the Fractional transition."
"Dan has crafted the fractional playbook like a true product master. And he understands the ins and outs of being fractional because he's the real deal — he's done fractional work for over a decade and it shows. I can't imagine going fractional without Dan's help!"
"I really enjoyed the customer journey with Dan as it was absolutely seamless. I love the fact that he is UK-based and therefore understands the subtle nuances of how business is done from the UK and the fact that a fractional way of working is attainable. Dan knows what he is doing and has a wealth of knowledge and systems to leverage to get to your dream state of execution and delivery. His coaching style is effective and fluff-free."
"I am only part way through my work with Dan, but felt compelled to write this testimonial as I unblocked an issue with his help. I can't believe how much his process and support has refined my thinking. The toolkit works brilliantly, not least because I can stamp 'me' on everything and go back when I have an aha moment — there are lots of these."
From LinkedIn
Unsolicited.
Unprompted.
"Dan helped me understand that as a fractional/interim CTO I needed to become great at sales and marketing to successfully land new clients. Dan helped me define my value proposition, ideal customer and recommended I wrote about customer pain points and solutions regularly on LinkedIn. I received my first lead in week one in direct response to a post. They did not like or leave comments — they connected and sent a DM requesting a discovery call that same day. If you are seeking to build an online brand or your current efforts are not resulting in sales then Dan is your man!"
"Dan is very knowledgeable and during our conversations displayed deep insight into the market and its trends over decades. Dan was very generous with his time and took great care to understand my background and current situation, and offered very specific advice on how I could improve the effectiveness of my profile and impact of my network contributions. I've put many of Dan's suggestions to the test and have seen favourable results."
"I wholeheartedly recommend Dan and his programme, it's totally worth it, and I'll be implementing all the points! Very well prepared and well communicated. Lots of valuable and concrete insights about LinkedIn — I got confirmation for the things I had heard before, plus lots of really fresh and additional strategies. The three hours felt like a few minutes."
"If you get an opportunity to work with Dan, don't hesitate; he is highly desirable and not to be missed. Dan is a commercially astute, people-focused visionary whose impact transcends the confines of his official role. His focus on People, Processes and then Technology is eye-opening and highly impactful."
"I recently attended one of Dan's programmes — I'd recommend it to anyone! He knows his stuff when it comes to building a solid pipeline of clients. What I liked most was how he broke down why the usual hiring process is so broken these days. He made me realise how much more important a great LinkedIn profile is compared to a dusty old CV. Dan has so much experience, and it shows."
"If you are even considering entering the fractional world, you really ought to seek out and consult with Dan, he will see you right. If you're in the game and it's not going as well as it might, you're questioning yourself and what you are doing, give Dan a call, I suspect he'll be able to help you."
More reviews on the Wall of Love →
Your turn
Every one of these people
started with a 30-minute call.
No scripts. No pitch. A working session — where you come away with a clearer picture of what's holding your pipeline back and what to do about it.
No obligation. No follow-up sequence.